You keep hearing about keratin – but what is it?

Constantly fighting frizz? You’re not alone. When your hair lacks moisture, it becomes weak and prone to damage – and frizzy locks are a key indicator that your hair is in serious need of some TLC.

Some hair types are more prone to frizz than others, but everybody’s hair can become damaged by everyday life, leading to frizz. Styling, coloring and chemicals can cause hair to lose its natural protective properties but that’s no reason to give up on your dream style.

Even the weather can dry out your hair and cause damage, so to keep your hair in top condition, nourish it with the good stuff it needs to stay healthy, smooth and resilient. How? Well, one solution is to add a keratin serum to your hair care routine.

Keratin is the main protein that forms the structure of your hair, skin and nails. It’s responsible for maintaining the strength of your hair and protecting it from damage. It improves hair’s elasticity, promotes healthy growth and reduces breakage.

When the natural keratin in your hair is depleted, it becomes dry and brittle, and difficult to manage (hello, frizz). That’s when it’s time to boost that keratin yourself.

What is keratin hair serum?

Keratin-enriched hair products, like serum, are designed to strengthen your hair’s structure. Keratin hair serum is a lightweight, water-based daily treatment that forms a protective layer around your strands, sealing in moisture and keeping damage at bay, while adding smoothness and shine.

One of the great things about a keratin hair serum is that it performs all that protective and smoothing work without weighing your hair down. The result: smooth, frizz-free hair that feels light and looks healthy.

For a keratin hair serum that offers the full range of benefits for your hair, we recommend using TRESemmé Keratin Smooth Hair Shine Anti-Frizz Serum.As an effective hair serum for frizzy hair, it’ll help you beat the frizz while nourishing and protecting your hair from the inside out. Formulated with natural oils, such as marula oil, your strands will be shiny, soft, frizz-free – and much more manageable.

Before you begin using your anti-frizz serum, remember that great hair starts in the shower. When you use keratin serum after washing with keratin-enhanced shampoo and conditioner, it helps to lock in extra moisture and nutrients for an even more effective treatment.

Add TRESemmé Keratin Smooth Anti Frizz Shampooand TRESemmé Keratin Smooth Anti Frizz Conditionerto your shower routine for smooth, soft, shiny strands for up to 72 hours. Along with fighting frustrating frizz and flyaways, the smoothing power also helps combat tangles and knots, taking the stress out of your hair styling routine.

For an intense nourishing treatment, use TRESemmé Keratin Ultimate Smooth Mask once or twice a week to further moisturize your hair and calm frizz.

Now it’s time to take your personal style up a notch and apply your serum.

Use 2 to 3 pumps of serum for long hair and 1 to 2 pumps for short. Rub the serum between your palms, then run your fingers through the mid-lengths to the ends of your hair. Pay particular attention to the tips of your hair, as this is where split ends start – your keratin serum will help to nip these in the bud.

Use keratin serum on wet or dry hair

You can use hair serum while your hair is damp before drying and styling, or when it’s dry, to tame any remaining frizzy bits and add a little extra protection and smoothness. If using on wet hair, apply your keratin serum before any other styling products.

If you’re a fan of flat irons, apply keratin hair serum to your hair first to protect it from the heat. You may find that a little steam comes off your hair when flat-ironing after using serum, but don’t worry – this is just because the serum is aqua-based. The serum will still protect your hair.

You can run a little keratin serum through dry mid-lengths and ends every day to keep up the nourishment and protect your hair from environmental damage as you go about your day.

When you use your keratin-infused hair products regularly, your frizzy, dry hair will be strengthened from within to become shiny, smooth and healthy-looking, so you can feel as great as your hair looks.